Marketing is a broad and varied field that includes a range of exciting and challenging career you can prepare to work as a market research analyst, an international marketing specialist, a fundraiser, a merchandising manager or one of a range of other positions. Marketing is an exciting field because it is progressive and always changing. New marketing-related jobs are becoming available in areas such as search engine optimization and social media marketing.

People who work in marketing-related fields tend to be creative and energetic. Because marketing strategies change, you should be willing to be flexible and versatile in your thinking. Likeability also is important, as many marketing positions involve the need to build relationships and connect with others. Managers always are needed in marketing-related jobs.

Curriculum

In addition, Marketing majors must complete 64 credits in the major. View all business course descriptions here.

Required Courses for Marketing Degree

Business Core (33 credits)

BUS 101 Financial Accounting*
BUS 200 Managerial Accounting or BUS 250 Accounting Principles
BUS 206 Management Principles*
BUS 207 Marketing Principles*
BUS 315 Data Analytics & Information Systems
BUS 342 Business Law
BUS 410 Financial Markets
BUS 411 Financial Decision Making
BUS 426 Strategic Management
BUS 441 Cooperative Education in Business I (enrolled for at least 3 credits)
MAT 208 Introductory Statistics or MAT 209 Probability and Statistics
* must earn a grade of “C” or better

Related Area (9 credits)

ECON 248 Macroeconomics
ECON 249 Microeconomics
COM 103 Fundamentals of Speech, or COM 155 Introduction to Acting, or COM 344 Writing for the Workplace9

High Performer Development Series (3 credits)

BUS 251 High Performer Development Series I
BUS 351 High Performer Development Series II
BUS 451 High Performer Development Series III

Marketing Courses (18 credits)

BUS 208 Introduction to Sales
BUS 309 Advertising and Promotion
BUS 324 Consumer Behavior
BUS 414 Global Strategic Marketing
BUS 434 Marketing Management
BUS 444 Marketing Research Seminar

Recommended Courses (Optional)

BUS 442 Cooperative Education in Business II

Business Minor

Students who major in another area can minor in Business by earning 21 credits. Required courses for a business minor are:

BUS 101 Financial Accounting
BUS 200 Managerial Accounting
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 342 Business Law
BUS 410 Financial Markets
ECON 248 Macroeconomics OR ECON 249 Microeconomics

Special Announcement: Due to Hurricane Ian some classes may be canceled due to staff and students being impacted by the storm.

Special Announcement: All late start classes will now begin on October 17, 2022 to allow more time for students to register and staff to prepare for those courses